Ligurian City of Amore, Alassio

This Valentine’s Day, immerse yourself in the enchanted atmosphere of Alassio and be transported by the magic of a city that celebrates love in all its forms and nuances

Alassio is a town that exudes passion in every corner. The sea’s playful waves entwine with fiery sunsets, creating a beautiful tapestry that leaves a lasting impression. It’s impossible not to get swept away in the romance of the place, as lovers stroll through the town’s alleys, each one telling a unique love story. A walk through Alassio’s streets is a journey through centuries of love, an experience that touches the soul and leaves an indelible mark. Alassio isn’t just a dot on the map; it’s a haven for anyone seeking true love and authentic beauty. It’s the epitome of romance, and if love had a name, it would undoubtedly be Alassio.

The bond between Alassio and love runs profoundly, embedded in its core. The city’s name holds a mysterious tale of romance from ancient eras, when Princess Adelasia and her beloved Aleramo eloped to forge their shared fate. This display of ardor and bravery not only left an indelible mark on Alassio’s history, but also bestowed upon it a name that radiates with enduring passion through the passing centuries.

Strolling down the main street of Alassio will bring you to the renowned “Muretto di Alassio,” a beloved symbol of the city that embodies everlasting love. Throughout the years, countless couples have exchanged vows beneath the watchful eyes of admired figures, leaving their mark on the vibrant surface. This cherished wall is more than just a meeting point; it holds a sacred energy where affection and desire intertwine within the city’s ambiance. Once plain and dull, the little wall has been transformed into a living testament by its creator, Mario Berrino. Inspired by a chance encounter with the renowned writer Ernest Hemingway, Berrino adorned the wall with ceramic tiles, each bearing the signatures of famous individuals. In doing so, he crafted a masterpiece that narrates the rich history of Alassio across the ages.

And then there are the famous “Baci di Alassio,” sweets that capture the taste of love and tradition. Created by Mr. Pasquale Balzola at his Café Pasticceria Balzola, these delicious chocolate kisses with hazelnut hearts have become a gastronomic symbol of Alassio, enchanting the palates of generations of lovers and sweethearts.

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